Jio Cinema: Mukesh Ambani competes with Disney Hotstar through free cricket!

PC: tv9marathi

Walt Disney has gambled on showing free cricket matches in India. Disney Hotstar has also acquired the rights to the Asia Cup and Cricket World Cup this time. The company will stream it for free on mobile. Through this strategy, the company is looking to make profits again. Along with this, the company is also focusing on increasing the number of new users. Many users have left the company. Mukesh Ambani's Jio immediately took advantage of this. He bought the rights to IPL. Mukesh Ambani (Mukesh Ambani) bought the rights, and ownership of IPL for $ 2.9 billion. Apart from this, cricket matches are telecasted live for free. As a result, Disney's subscriber base declined by 21 million in July. So Walt Disney has already tried to right some wrongs. To maintain the rhythm in India, now we are forced to show free cricket matches.

This is how Disney got a shock

The news agency Reuters has given figures in this regard. According to this, last year Disney Hotstar had the highest number of users. But in March 2022, users left Disney due to some policies of the company. Due to this, the company is incurring a loss of more than $41.5 million. A third of users left Disney between October and July last year. Therefore the onus is on the company to re-enter the market.

Membership game

Disney Hotstar missed its target. Disney predicted that now that Indians have gotten used to it, they will continue to subscribe to premium content. But it did not happen. Indians expressed displeasure at Disney for not showing cricket. So the only option Disney has to attract users is to play cricket for free on Disney Hotstar.

PC: Business Today

What would be the benefit

According to Disney Hotstar, their viewership exceeds 50 million during cricket matches. If this happens, it will be 56 percent more than the viewership of IPL on Mukesh Ambani's Jio Cinema platform. Disney Hotstar will get a big benefit. This is likely to compensate for the loss.

Membership model introduced

Disney had purchased the Indian streaming service Hotstar. At that time, some of 21st Century Fox's assets were estimated at $71 billion in 2019. While the streaming rights of the Indian Premium League were purchased. Then in 2020, Disney Hotstar introduced a paid subscription model. Will benefit from this policy. The company was expected to have 100 million users. But this model caught his eye.

PC: The Economic Times

JIO cinema entry

In 2020, Disney Hotstar launched a paid subscription which left users upset. Jio took advantage of this situation. Mukesh Ambani bought the rights of IPL for $2.9 billion. Apart from this, cricket matches are telecasted live for free. As a result, Disney's subscriber base declined by 21 million in July.