Instagram: Now this thing will bother users while using Instagram!
Instagram has just confirmed that they are indeed testing a feature that will allow users to skip ads. But there is no information yet about when this feature will be rolled out for everyone.
Bad news for Instagram users. Some users are seeing a new feature on Instagram, due to which they will not be able to skip ads while scrolling. Many people say that they did not like this new experience. However, Instagram has just confirmed that they are indeed testing such a feature, which will make it difficult for users to skip ads. But there is no information yet about when this feature will be rolled out for everyone.
A post on Reddit states that Instagram is trying a new feature. It is currently being tested on only a few users. This feature is called 'Ad Break' and according to the user, it can come on both stories and regular posts. The user has also shared a screenshot of this feature.
How will it work
While scrolling through Instagram, sometimes you will reach the bottom and cannot scroll further. Then a small notification will appear on your screen for a short while that says "Ad break." During this "ad break", you must scroll up or down to see an ad. Once you find the ad, you must watch it for a full 6 seconds; you will not be able to skip it.
Questions arising
Users have not liked this new feature at all. They say that there are already a lot of advertisements on Instagram, and on top of that, this new feature is very troublesome. Users have given the example of YouTube, where we have to watch an advertisement before watching the video, but at least we get to watch the video there. Finally, users have questioned whether Instagram should bring this new feature because it will reduce people's attention and they will keep scrolling quickly.