Audi gave a big blow to customers, changed the logo of four bangles, know why
Audi New Logo: German carmaker Audi has changed its iconic four-ring logo in China. The move has shocked everyone on social media. Not only this, customers have been shocked by this move of the company. Actually, people liked the company's cars very much because of this design. This logo has been a symbol of luxury cars since the 1930s. But it is not part of the new E Concept electric Sportback. which was displayed in Shanghai earlier this month. The car had 'AUDI' written in all letters on the front. The move comes at a time when the new logo of Jaguar has created a stir on social media.
The new AUDI logo is designed to attract young customers to the world's largest auto market. It is part of a project with Chinese automaker SAIC for co-development of electric vehicles. This marks the efforts of both Audi and SAIC to regain market share in China, where old local players and foreign automakers are losing out to EV- and hybrid-centric competitors.
What did Audi's 4-ring design mean?
Audi's iconic four-ringed logo has a special historical and cultural significance. The logo symbolizes Audi's founding and its four founding brands.
Meaning of Four Rings:
In 1932, Germany's four major automobile companies merged, forming a new group called the "Auto Union AG". The symbol of these four companies is Audi's four-ring logo. These four companies were:
Audi
DKW
Horch
Wanderer
Each ring represents a company. The purpose of the merger of these companies was to face the economic crisis of that time and strengthen Germany's automobile industry.
Importance and Design of Logo:
The four rings symbolize equality, unity and partnership.
It shows how four companies have grown into one large group.
It also reflects the brand's tradition of strength and quality.