FOMO Finance is rapidly reshaping how Millennials and Gen-Z manage their money. Influenced by social media, lifestyle inflation, and trend-driven spending, young Indians are constantly caught in the dilemma of saving vs. spending.

Recent reports indicate that:

• Over 60% of millennials exceed their monthly budget, and

• Around 40% of young adults engage in emotional spending triggered by social media.

Rising inflation, career pressure, and uncertainty about the future have intensified financial anxiety among the youth. At the same time, Fear of Missing Out (FOMO) pushes them to participate in travel, gadgets, weekend outings, luxury experiences, and premium lifestyle trends. As a result, the overall savings rate is declining sharply.

This trend highlights a major behavioural shift: lifestyle choices and peer pressure are shaping spending patterns and investment decisions like never before. Today’s young generation wants to save money, but they also want to enjoy life in the moment, even if that means stretching beyond financial limits.