YouTube brings a bumper earning opportunity, creators will become rich, know how the new program will work

Youtube Shopping Affiliate Program: YouTube has announced that it has launched its shopping affiliate program in India. This program can prove to be beneficial for creators. This program will give creators an opportunity to earn commission by tagging Flipkart and Myntra products in their videos.

YouTube has announced that it has launched its shopping affiliate program in India. This program can prove to be beneficial for creators. This program will give creators an opportunity to earn commission by tagging Flipkart and Myntra products in their videos. It is being told that this expansion is based on the success of the platform, in which more than 30 billion hours of shopping-related content was watched globally in 2023. 

How YouTube's Shopping Affiliate Program Works 

This program allows eligible creators to tag products in different formats such as traditional videos, shorts and livestreams, allowing viewers to shop directly from retailer sites. Product information will be shown in the video description and a dedicated product section, making the shopping experience easier for viewers across mobile, web and connected TV platforms. 

Travis Katz, YouTube's general manager and vice president of shopping, said that "we are unlocking a new phase of product discovery based on the stronger connection between creators and their viewers." The initiative builds on YouTube's existing monetization options, including accelerating revenue, premium subscriptions like channel memberships, and Super Chat. 

YouTube says that its creator ecosystem in India has seen good growth. By December 2023, more than 1,10,000 channels have crossed more than 100,000 subscribers. 

Flipkart Group Vice President Ravi Iyer highlighted the program's potential to enhance user experience through video-based product discovery, especially in tier 2 and 3 cities. The partnership leverages Flipkart and Myntra's existing success with video commerce initiatives such as Myntra Minis and the Influencer Program. Creators can join the program through a registration process in YouTube Studio. YouTube plans to expand the program with additional retail partners in the future as it continues to develop its shopping capabilities.