With Diwali 2025 around the corner on October 20th, gold shopping is in full swing across India as it symbolizes prosperity and good fortune. However, understanding gold purity and durability is crucial to make a wise investment, especially to avoid buying jewelry that breaks or wears out easily.

Gold Purity Explained

Gold purity is measured in carats (K) out of 24.

• 24K Gold: 100% pure gold, very soft and delicate, ideal mainly for investment like coins or bars, not suitable for daily wear jewelry.

• 22K Gold: Contains about 91.6% gold, mixed with alloy metals for strength, commonly used for wedding jewelry like mangalsutras, necklaces, and bangles.

Best Carats for Daily Durability

• 18K Gold: Contains 75% gold and 25% alloy metals. Balanced for durability and beauty, recommended for everyday jewelry like neck chains, rings, and earrings.

• 14K Gold: With 58.5% gold, it is stronger and very durable, perfect for small pieces like rings, earrings, and lockets designed for daily wear.

Tips for Buying Gold Jewelry

• Always check for official hallmark certifications, such as BIS, to confirm purity.

• Verify the gold carat before purchasing.

• Obtain a proper bill and ensure the jeweler weighs the item accurately.

• Consider the purpose—invest for pure gold items and everyday use for 14K or 18K jewelry for better longevity.

Understanding carat levels helps you balance purity, durability, and budget, allowing you to buy the perfect gold jewelry this Diwali.