The Indian government has called Meta for an explanation after reports claimed that advertisements linked to child sexual abuse material were displayed on Instagram. The Ministry of Electronics and Information Technology (MeitY) has asked the company to clarify how such advertisements appeared on the platform and what steps have been taken to prevent similar incidents in the future.

The action comes as authorities increase scrutiny of online platforms over the handling of harmful and illegal content, especially material involving the safety of children.

Government Seeks Answers From Meta

Union Electronics and Information Technology Minister Ashwini Vaishnaw has directed MeitY officials to seek a detailed response from Meta regarding the reported advertisements.

The ministry wants the company to explain how the content passed through its advertising review system, whether existing safeguards failed, and what corrective measures have been implemented. Officials are also expected to examine whether stronger monitoring systems are required to stop similar content from appearing on social media platforms.

Reports Trigger Immediate Action

The government's move follows reports claiming that certain paid advertisements on Instagram used keywords associated with child sexual abuse material. According to the allegations, users clicking on these advertisements were redirected to external messaging channels where illegal content was allegedly being offered.

The reports further claimed that some of the advertisements remained visible despite the platform's content moderation and advertising approval process, raising questions about the effectiveness of its review mechanisms.

The alleged advertisements reportedly promoted illegal material through misleading text and links, prompting authorities to act quickly.

Meta Says It Has Removed the Content

Meta has stated that it has taken action after becoming aware of the issue.

According to the company, multiple advertisements identified as violating its policies have been removed. It also said that several accounts responsible for publishing the content have been suspended, related links have been blocked, and additional enforcement measures have been taken against accounts involved in policy violations.

Meta maintains that it has strict policies against child exploitation and says it continues to strengthen its detection systems to identify and remove such content.

Government Focuses on Child Safety Online

The latest development highlights the government's growing focus on improving online safety and ensuring that digital platforms quickly remove illegal content.

Authorities expect technology companies to maintain robust moderation systems capable of detecting harmful material before it reaches users. Officials are also reviewing whether additional safeguards or compliance measures may be necessary to strengthen child protection on online platforms.

WhatsApp Username Feature Also Under Review

During the same period, Meta representatives also held discussions with MeitY officials regarding WhatsApp's upcoming username feature.

Government officials have sought additional clarification on the privacy and security aspects of the feature. Meta is expected to submit a detailed response addressing concerns related to user safety, identity protection, and potential misuse before any further decisions are taken.

Increased Regulatory Scrutiny

The latest action signals that the government is continuing to closely monitor digital platforms operating in India. Authorities have made it clear that companies are expected to respond promptly to reports of illegal content and ensure that adequate safeguards are in place to protect users, particularly children.

As investigations continue, Meta is expected to cooperate with the government and provide detailed information on its content moderation practices and future plans to strengthen platform security.