Excitement around Ranveer Singh’s much-awaited film Dhurandhar 2 is growing rapidly, and now the buzz has doubled. The reason? Akshay Kumar is also set to be part of the film’s release frenzy—though not in the way fans might expect.

After the massive success of Dhurandhar, its sequel Dhurandhar: The Revenge is scheduled to hit theatres on Eid, leading to major reshuffles in release calendars across Bollywood. Akshay Kumar’s upcoming horror-comedy Bhoot Bangla, which has already seen multiple postponements, was also impacted by this crowded release window.

Akshay Kumar’s Smart Promotional Move

According to recent reports, a promotional song from Bhoot Bangla will be released on March 19 and attached to theatrical screenings of Dhurandhar 2. This song will serve as the first official glimpse of the film, directed by Priyadarshan.

Instead of a traditional teaser or trailer, the makers have opted for a full-fledged song to grab attention instantly. This strategy is being spearheaded by producer Ekta Kapoor, who believes that music-driven promotions can create stronger recall among audiences.

Why a Song Instead of a Trailer?

The decision seems inspired by past success. Akshay Kumar and Priyadarshan’s 2007 blockbuster Bhool Bhulaiyaa gained enormous popularity partly due to its iconic title track. Learning from that experience, composer Pritam has created a new song for Bhoot Bangla that is expected to become a chartbuster.

The song has reportedly been shot on a lavish scale, featuring nearly 100 background dancers. The film itself is described as a fantasy horror-comedy with elements of black magic, promising a visually rich and entertaining experience.

A Win-Win Strategy

Attaching the Bhoot Bangla song to Dhurandhar: The Revenge screenings is being seen as a smart move. With massive footfall expected for Ranveer Singh’s film, audiences will not only enjoy the action-packed sequel but also get a sneak peek into Akshay Kumar’s next big entertainer.