WhatsApp has rolled out a new feature called 'Channel Status.' It allows channel admins to share temporary updates directly to their channels on Android and iOS. The feature, which was spotted in development a few months ago, is now rolling out to select users via a new WhatsApp update on the Apple App Store and Google Play Store.
According to WABetaInfo, Channel Status allows admins to post photos, videos, layouts, and text updates directly from the channel interface. These updates will automatically expire after 24 hours, giving channel followers plenty of time to view and interact with them.
This feature is designed to help channel owners quickly share timely announcements or updates without publishing a permanent channel post. Like other channel updates, it can be viewed and shared by anyone with access to the channel content.
Temporary updates will appear in the WhatsApp Updates tab in the Status tray alongside regular status updates from contacts. This is to make it easier for followers to see updates shared by channels they follow without having to open them.
To create a channel status update, admins can open their channel and tap the Create Status option. They can then upload content, whether it's a photo or video, add a caption, sticker, or other edits, and publish it. WhatsApp will also allow admins to verify which channel the update will be published on or change the channel before posting, though only one channel can be selected at a time.
WhatsApp is also introducing interaction options for followers who see these updates. Users can react by liking or sharing the update to their own status or sending it to their contacts. To help followers identify the status, a 'Channel Status' label will appear at the top of the interface to differentiate these updates from regular status updates shared by their contacts.
This feature is currently rolling out gradually and is limited to select users on both iOS and Android. WhatsApp is expected to expand its availability to more users in the coming weeks.
This rollout comes as WhatsApp continues to add new tools to channels. Its one-to-many feature was launched to help creators, businesses, and organizations communicate more effectively with followers.
