Apple is preparing for another major product cycle, but this time the company’s biggest announcements may not arrive all at once. Along with the upcoming iPhone 18 Pro and iPhone 18 Pro Max, Apple is reportedly working on a long list of products that could be introduced gradually over the next three years.

The company is expected to expand beyond iPhones and Watches into areas such as foldable devices, smart home products, AI-powered accessories, smart glasses and even robotics.

Here’s a look at what Apple could have in store.

Foldable iPhone Ultra Could Be Apple’s Biggest New Product

One of the most anticipated products in Apple's pipeline is a foldable iPhone, reportedly referred to internally as the iPhone Ultra.

The device is expected to feature a large internal display along with a smaller external screen. When folded, its dimensions could be similar to a passport.

Reports suggest the foldable iPhone could feature the A20 Pro chip and Apple's C2 modem, along with regular and ultra-wide cameras. Touch ID could also return, while split-screen multitasking may make better use of the larger display.

Apple is also reportedly working on an advanced hinge designed to make the display crease less noticeable than on some existing foldable smartphones.

The biggest catch could be its price. The foldable iPhone is rumoured to cost more than $2,000, positioning it firmly in the ultra-premium segment.

iPhone 18 Pro Could Get Major Internal Changes

The iPhone 18 Pro and iPhone 18 Pro Max are expected to retain much of the current design language, although new colour options could be introduced, including light blue and dark red.

Under the hood, the phones could receive more significant changes.

Both models are expected to feature the A20 Pro processor and Apple's C2 modem. An improved vapour chamber could also be used to help manage heat and potentially improve sustained performance and battery efficiency.

Camera upgrades are also reportedly in development. The iPhone 18 Pro Max could receive a mechanical aperture, allowing the camera to control the amount of light entering the lens while providing greater control over depth and photography.

New Apple Watch and AirPods Could Also Arrive

Apple's wearable lineup is also expected to receive updates.

The Apple Watch Series 12 could bring new health and fitness capabilities along with additional colours and potentially a ceramic case.

Apple is also reportedly developing internal hardware that could enable a more advanced AI-powered Siri experience. The company has additionally been testing a heart-rate sensor capable of monitoring throughout the day.

The AirPods 5 could receive improvements across both standard and noise-cancelling versions.

Meanwhile, AirPods featuring cameras have reportedly been pushed to a later date.

Apple's home products could also become smarter, with future versions of the Apple TV and HomePod mini potentially gaining more powerful chips and AI-powered Siri capabilities.

OLED Displays Could Expand Across iPads and MacBooks

Apple is also preparing display upgrades for several of its computing products.

The next iPad mini could reportedly switch to an OLED display, which would offer improved contrast and potentially make movies, gaming and other visual content look better.

Apple is also developing new iMac and 14-inch MacBook Pro models featuring newer-generation chips.

One of the more interesting products in development is a MacBook Pro with an OLED touchscreen. Reports suggest it could be offered in 14-inch and 16-inch versions and feature a multitouch display and software interface designed specifically to take advantage of touch input.

Apple's Smart Home Hub Could Be Coming

Apple is reportedly developing its first dedicated smart home hub with a display of around 7 inches.

The device could use Siri and facial recognition to deliver personalised information. It may be designed to sit on a bedside table or be mounted on a wall.

Potential functions could include:

• FaceTime

• Smart-home controls

• Widgets

• Apps

• Personalised information

• Siri-powered assistance

Apple could use this device as a central control point for its growing smart-home ecosystem.

What Could Apple Launch in 2027?

Apple's product roadmap could become even more interesting in 2027.

The company is reportedly working on products such as the M6 MacBook Air, A19 Pro-powered MacBook Neo, a new entry-level iPad and an OLED iPad Air.

The standard iPhone 18 and iPhone 18e are also expected to arrive during the year, potentially following a different launch schedule from the Pro models.

20th-Anniversary iPhone Could Bring a Major Redesign

Apple's 20th anniversary of the original iPhone could be marked by a significant redesign.

Reports suggest Apple could introduce an iPhone featuring curved glass and extremely thin bezels, potentially creating one of the biggest visual changes to the Pro lineup since the iPhone X.

A second-generation foldable iPhone could also be under development by this stage.

Apple is also reportedly exploring AirPods with cameras, home security products and its first smart glasses.

The smart glasses are expected to differ from full augmented-reality headsets because they may not feature displays. Instead, they could focus on functions such as music, phone calls, photography and video recording, with built-in cameras potentially enabling AI-based features.

Robots, AR Glasses and a Foldable iPad Could Come Later

Apple's ambitions reportedly extend well beyond 2027.

The company is exploring a range of futuristic products, including a tabletop robot with a roughly 9-inch display and a robotic arm capable of moving the screen. Such a device could potentially support FaceTime and other interactive functions.

Apple is also reportedly developing a new Mac Studio with higher-end chips, a lighter Vision Pro headset and a camera-equipped AI pendant.

Perhaps the most ambitious products are a larger foldable iPhone and a foldable iPad with a display of around 20 inches.

The company is also said to be considering OLED versions of the MacBook Air and iMac, alongside true augmented-reality glasses.

Apple Could Be Entering a New Product Era

Apple's upcoming roadmap suggests that the company is looking beyond its traditional iPhone, iPad, Mac and Watch lineup.

Instead of revealing everything in a single launch, Apple could gradually introduce new categories over the next several years—from foldable phones and AI-powered wearables to smart-home devices, robots and augmented-reality glasses.

If even a portion of these projects reaches the market, Apple's product portfolio could look very different by the end of the decade.