Hyundai Gears Up for a Major SUV Push: Two New Models Set to Challenge Tata and Mahindra

Hyundai Motor India is preparing to strengthen its position in the country's fast-growing SUV market with the launch of two all-new sport utility vehicles. Alongside these upcoming models, the company is also working on a compact electric vehicle that will be manufactured in India, further expanding its future-ready product portfolio.

Although Hyundai has not officially revealed the names of the new SUVs, industry reports indicate that the lineup could include a brand-new midsize SUV and the next-generation Creta, both expected to bring significant upgrades in design, technology, and powertrain options.

New Midsize SUV Could Slot Between Venue and Creta

Hyundai is reportedly planning to introduce a new SUV inspired by the Bayon, a model currently sold in several international markets. The upcoming vehicle is expected to be positioned between the Venue and Creta, giving customers another option in the highly competitive midsize SUV segment.

The SUV is likely to rival popular offerings from brands such as Tata, Mahindra, Maruti Suzuki, and Kia. Reports suggest the model could make its debut later this year before arriving in dealerships.

Petrol and CNG Powertrains Expected

The new SUV is expected to be offered with multiple powertrain choices to appeal to a wider range of buyers.

Initial reports suggest Hyundai could equip the model with its proven 1.5-litre naturally aspirated petrol engine, while a factory-fitted CNG variant may also be introduced. If launched, it could become Hyundai's first CNG SUV in the segment above four metres, offering customers a more economical fuel option.

Next-Generation Creta to Get a Major Upgrade

Hyundai is also working on the next-generation Creta, one of its best-selling SUVs in India. The new model is expected to feature notable changes inside and out, including increased dimensions that could provide a roomier cabin and improved passenger comfort.

One of the biggest highlights could be the introduction of a strong hybrid powertrain, allowing Hyundai to compete more aggressively in the increasingly popular hybrid SUV segment while retaining its existing petrol and diesel engine options.

More Connected and Technology-Focused

The upcoming Creta is expected to receive a comprehensive technology upgrade.

Reports indicate it could feature:

  • A next-generation infotainment system.

  • Advanced connected car technology.

  • Over-the-air (OTA) software updates.

  • AI-powered voice assistant.

  • Enhanced Advanced Driver Assistance Systems (ADAS).

  • Redesigned interior with improved seating comfort.

These additions would make the SUV more feature-rich and strengthen Hyundai's position in the premium midsize SUV category.

Hyundai Strengthens Its SUV Strategy

SUVs continue to dominate the Indian passenger vehicle market, and Hyundai is focusing heavily on expanding its presence in this segment. By introducing new models with multiple fuel options, connected technology, and enhanced safety features, the company aims to attract a broader customer base.

The strategy also reflects the growing demand for practical family SUVs that combine performance, comfort, and advanced features.

The Bottom Line

Hyundai is preparing an aggressive product offensive with two new SUVs and a locally developed electric vehicle. The upcoming models are expected to offer updated styling, modern technology, multiple powertrain choices, and improved practicality. As competition in India's SUV market intensifies, these launches could help Hyundai strengthen its position against rivals such as Tata Motors, Mahindra, Kia, and Maruti Suzuki.