Bollywood superstar Ranbir Kapoor has been roped in as the new brand ambassador for Saloni Mustard Oil, Saloni Soya Badi, and Stayfit Refined Oil. The announcement was made by Mahesh Edible Oil Industries, marking a major step in the company’s plan to strengthen its national presence and accelerate growth across India.

Big Push Towards National Expansion

Mahesh Edible Oil Industries, a fast-growing and trusted name in the Indian edible oil sector, aims to achieve an ambitious 25% annual revenue growth as part of its long-term strategy for FY 2026–27. The company plans to achieve this through expansion into new geographies, deeper penetration in rural markets, and aggressive trade marketing and channel activation.

By associating with Ranbir Kapoor—one of the most popular and widely admired actors in the country—the brand hopes to connect with consumers across age groups, regions, and demographics. Saloni Mustard Oil, already a household favorite in several regions, now aims to become a staple in kitchens nationwide.

Strengthening Distribution and Market Reach

With a strong foothold in North and East India, Mahesh Edible Oil Industries is now onboarding new super stockists, dealers, and distributors to reinforce its distribution network. The company’s consistent performance in its core markets has laid a solid foundation for rapid national expansion.

Leadership Vision Behind the Growth

This strategic move reflects the long-term vision of Managing Director Dinesh Rathod, who has played a key role in transforming the company into a future-ready national player in the edible oil segment. The leadership continues to focus on quality, scalability, and consumer trust.

Focus on Health, Quality, and New Categories

Director Mahesh Rathod highlighted that the company is consistently expanding its manufacturing capacity to meet growing demand while maintaining strict quality standards. Alongside edible oils, the company is also scaling up its presence in the protein-rich soya badi category under the SALONI brand, responding to changing dietary preferences in Indian households.

Category Head Aditya Rathod added that the partnership with Ranbir Kapoor is expected to significantly boost visibility and growth in both the edible oil and soya badi segments.

A Campaign Built on Trust and Popularity

The new campaign featuring Ranbir Kapoor aims to enhance brand recognition, reinforce consumer trust, and expand reach across urban centers, small towns, and rural India. With modern manufacturing facilities, responsible sourcing, and a 35-year legacy of quality, Mahesh Edible Oil Industries is positioning itself as a strong, transparent, and consumer-focused national brand.