Two twin brothers from Bihar, Mukund Jha and Madhav Jha, have achieved something in the world of technology that even large companies have failed to achieve. Their startup, Emergent, has made coding so easy that even a child can chat with an AI and create their own app. Reaching 5 million users and $50 million in annual revenue in just 7 months, this company has become one of India's most successful AI stories. Learn how these brothers emerged from a small town and established their dominance in the global tech market.

Success Story: Coming from a small district in Bihar and capturing the world's largest tech market sounds like something out of a movie story. But two twin brothers have made it a reality. Today, when the whole world looks towards Silicon Valley, these two brothers rose from the soil of Bihar and built a startup that has given sleepless nights to big companies. This is the story of Emergent, which made the difficult task of coding seem like child's play. Reaching over 5 million users and annual revenue of Rs 400 crore ($50 million) in just 7 months is no small feat. This story is for the millions of young people who think that to dream big, one must be born in a big city.

Twin brothers Mukund Jha and Madhav Jha were raised in a very simple environment. The power went out frequently, and the internet speed was slow, but their curiosity never faltered. From childhood, they had a passion for experimenting with machines and computers. As they grew older, they realized that learning to code wasn't everyone's cup of tea. There were many people around them with brilliant business ideas, but a lack of technical knowledge stood in their way. No one had the budget to hire a high-end developer, and no one had the time to learn programming themselves.

Coding made child's play

This sparked a question. Couldn't it be possible for a human to talk to a computer in a normal way, and for the computer to create an app on its own? This thought later laid the foundation for a major product. When they began working on this idea after completing their studies, people around them dismissed it as impossible. Many mocked them, saying that creating software without writing code was just a fantasy. But the two brothers had complete faith in their idea. They converted a small room into their office and experimented day and night.

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After a long and arduous effort, Mukund Jha and Madhav Jha launched Emergent AI in 2024, which is now one of the world's fastest-growing AI platforms. Mukund (CEO) previously served as co-founder and CTO of Dunzo, while Madhav (CTO) has extensive experience in AI and cloud systems. Both have been programming since childhood, starting coding at the age of 12. This world-first "agentive web coding" platform doesn't require anyone to write a single line of code. Using it is as easy as chatting. Users simply enter their requirements, and artificial intelligence handles the rest. For example, someone might write, "I want an app where people can sell old books and receive payments directly into their bank accounts." Upon typing this, the system creates a design, builds a database, and creates a fully functional app in a matter of minutes.

The unique feature of this technology is that the apps created aren't just for show, but can be directly used in real businesses. This is why word of Emergent spread rapidly upon launch. Tasks that previously took months and cost lakhs of rupees are now possible in a fraction of the time and at a lower cost. From small shopkeepers to new entrepreneurs and large startups, everyone has readily embraced this platform.

More than 5 million users in 7 months, getting funding

Within just seven months, Emergent's user base reached over 5 million, and the company's annual revenue reached nearly 400 crore rupees (50 million dollars). Major funding was received from companies like Khosla Ventures and SoftBank. Achieving this feat in such a short period is considered extraordinary for any startup. But for the two brothers, this isn't a destination, but a beginning. Their dream is that every person in India with a new idea shouldn't be held back by a lack of technology.

Emergent's success has also changed the mindset that being an engineer isn't necessary to create software. What's important now is having the right idea and being able to clearly articulate it. These twin brothers have demonstrated that even with limited resources, one can make a mark in the world's largest tech market. This story, born in Bihar, has become an inspiration for millions of youth and instills confidence that with determination, no dream is far away.

 PC:News18