Following the success of its first retail store in Bandra Kurla Complex (BKC), Apple is set to expand its offline presence in Mumbai with a second store in Borivali. The new store will open on February 26 at 1 p.m., offering Mumbaikars the opportunity to explore Apple’s latest product lineup, experience new features, and receive expert support.

Customer Experience and Services

Like other Apple retail locations, the Borivali store will provide customers access to specialized assistance from Apple specialists, creatives, and geniuses. The store will also host Today at Apple sessions, enabling visitors to learn more about Apple devices, features, and creative tools. Ahead of the launch, customers can download a special Apple Borivali wallpaper, access an Apple Music playlist inspired by Mumbai, and learn more about the store at www.apple.com/in/retail/borivali/.

Apple’s Expansion in India

The Borivali store marks Apple’s sixth retail location in India and its second in Mumbai. Existing stores include:

• BKC, Mumbai

• Saket, Delhi

• Hebbal, Bengaluru

• Noida

• Koregaon Park, Pune

Reports indicate Apple may soon open a store in Hyderabad, which would be its seventh in India, as part of ongoing expansion plans. Recruitment for senior retail positions such as Manager, Senior Manager, and Store Leader suggests preparations for the new store are already underway.

Conclusion

Apple’s Borivali store will bring the company closer to consumers in Mumbai’s northern suburbs, providing direct access to Apple products and services. The move aligns with Apple’s broader strategy to strengthen its offline retail footprint in India, complementing its online offerings and enhancing customer experience.